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Optimizing for Baidu

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I've been trying to do some research on optimizing my site for Baidu but can't find any recent articles. I'm hoping this community can help.

I have a global website that is translated in 13 different languages. We are setting up a separate domain (.com.cn) on China servers. Currently, all the URLs are in English, but the content was translated in Chinese. I know this isn't the ideal situation, but there were many factors that weighed in to this decision. Anyway, my company's office in China will want to author new pages at some point. Should those URLs be authored in Chinese or English? The content on page will be in Chinese but shoudl the URL be as well going forward? Is it a problem if there is a mixutre of URLs in Chinese and English? How does Baidu treat this type of situation?

Does anybody have insight on this issue?

Thanks for your help!
Date: Oct 4, 2017   


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