How to / Should you "Grass Up" Competitors to G?
I have a very close competitor who I recently did a backlink study on.
What I found was that they are:
* placing DO-follow links in the footer of every client website they touch
* these all link back to their homepage
* all using the SAME exact match anchor text keyword(s)
* Even using cloaking in some instances (ie making the link invisible to users/site owners but not search engines)
This all seems very "dark-dark-dark grey hat" to me....
So, my question is this - what would you do?
Shop them to Google? If so, how?
Copy their tactics? They are currently outranking my site and getting page one rankings despite generating less original content (presumably through this linking practice)
Do nothing and hope G catches up with them eventually?
I've not been in this situation before so would appreciate any advice / input.