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Unnatural bounce rate

Search Engine Optimization - forums.seochat.com
A few days back while going through the GA I found some unnatural bounce rate. When I studied the data of last 2 months I came to know that there was some fishy activity, may be from my client's competitor.

So what i observed in the data was that there was 100% bounce rate for direct hits. That means if there was a direct traffic of 10 the bounce rate for all the 10 users was 100%. And these stats were increasing day by day that means at present there are 60 direct hits on a day and all are 100% bounces. when i refined my GA report i Found that every time the city was diffeent i.e from different parts of USA (website is India based).

Every hour there was a hit and a bounce from different cities. How should I approach this problem? as this is affecting the website organic ranking!
Date: Nov 21, 2017   


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