Utterly fascinating - the IoT in the evergreen industries
Would you believe.....
There's now a Smart Brush?
Kerastase Withings Smart Brush For Hair
Beyond bizarre to me!
What if the Internet of Things (aka IoT) started popping up in other evergreen niches?
discusses that in depth... including the benefits of tracking customer behavior.
"IoT technology lets companies like LOreal track exactly what their customers are buying and, in turn, re-target them for future purchases.
Instant feedback and opinion is also another valuable aspect, which is harder and slower to gather from online purchases. Meanwhile, IoT creates a much richer and more memorable experience for consumers, ultimately proving the value of their shared data. "
The challenge, of course, is when you have thingees connected to the Internet....
... they can be compromised and zombiezed.....
Like what happened in October of 2016.
10 things to know about the October 21 IoT DDoS attacks
Marketing is now evolving into 'way beyond mere PDFs.
Do your best to stay on top of it!