It started as a search engine - look at it today. Are you evolving as well?
You know how Google is a search engine....
And you probably know there's bunches of Google products...
Ever hear about Google Trips?
Google Trips is designed to be every travellers personal tour guide but what sets it apart from other travel apps?
... Once users sign in using their Gmail accounts, the app provides a list of past trips as well as future ones, keeping things like hotel and flight details all in one place.
As you might expect, with the same style and design of Google's 'Nearby' search funtion, it's pretty easy to use. And this convenience appears to be one of its biggest selling points not to mention a reason existing Google account holders might naturally feel inclined to download the app...."
So why is this important to you as a marketer?
Look at Google almost 20 years ago.
And look at all the tools available today.
To where is YOUR brand growing?
It's something to think about.