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YouTube's New AutoPlay Feature

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I noticed Youtube now has an AutoPlay feature which is defaulted to 'on' when watching a video, so that after your first video is finished, in a few seconds, it starts to play the next featured video. And I think this just happens with on YouTube.com, but don't know for sure.

Do you think Youtube is showing the next closely matched related video? Or, another popular video that is somewhat related? Or, the newest trending video that is somewhat related?

Also, I suspect this may increase views for some videos, but I wonder if this feature will skew the views/retention results because some people will just get distracted and let it play without really watching it.

Your thoughts? Or, any experience with how this is really working or affecting YouTube views?
Date: Mar 2, 2015   


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