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Facebook ads - waste of money?

Facebook Forum - forums.digitalpoint.com
I know many companies make a lot of money advertising on Facebook but for me it seems like a complete waste of money.

Two weeks ago I placed an for $40 to run over three days. The estimated reach was quoted as between 13k and 19k.

After a day or so $16 had been spent and the paid reach was 738!!! I stopped the ad. At that rate the paid reach for $40 would have been 1845 - a very long way for the 13k - 19k I was told I would reach and thought I was paying for.

When I looked the next day to see what the paid reach for $30 would be for the same ad it showed 14.3k - 37.8k

 
Date: Jul 12, 2017   


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