Monetizing Informational Websites
I'm interested in learning about monetizing informational websites. I'm not 100% sure what you even call this type of website, but I'd like to give you an example so that you can possibly help me with terminology and general knowledge.
You create a website that educates users on diabetes; you talk about the signs and symptoms of diabetes and how the disease is managed. You monetize the website via referral ads for products your users may benefit from (i.e. diabetic compression socks, glucometers, etc.)
Of course, this doesn't have to be medical. It could be a website about running, flying drones, or anything else you think could be marketable.
1. What is this type of marketing/monetization called?
2. How profitable can it be?
3. What is a good, light-weight platform for creating and managing your website(s)? Note: I can design and code the websites myself, in case that makes a difference.
4. Are there any good resources for someone who is looking to start out in this area?