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Intercepting Client Details - Speculative Marketing

General Marketing Forum - forums.digitalpoint.com
I came across a strange yet effective form of marketing earlier today and wanted to see if I can find some more information on how it could have been done. First, a quick example;

A client of ours (Asset A), has a dispute with an old business partner (Asset B). The business partner (Asset B), hires a Solicitor (Asset C) for representation and legal help in this matter who send our client, (Asset A) an email. Our client (Asset A) then receives an email from Financial advice company (Asset D) pitching for work - their email is below;

"Dear ****,

I have tried to contact you today with reference to a company called *** *** Ltd - (This company is Asset C).

If you have had dealings with this company can you please contact myself to discuss my call to you today."

My question is, how did this company latch onto our clients details so quickly and how did they know our client was dealing with the company they named in their email? No information was exchanged between the two companies so let's exclude the idea of C & D working together.

Any feedback would be brilliant!

 
Date: Jul 28, 2017   


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