How to Boost App Downloads
According to the recently research, there’s an estimated 2.2 million apps in the Apple App Store and 2.8 million in the Google Play store as of March 2017, and the amounts are still increasing. All app developers are concerned about how to win in this super market, get more app downloads is a very important factor help app developers win. So today I want to introduce 2 methods about how to get more app downloads.
Do App Store Optimization
ASO is somewhat similar to SEO. SEO is done to get our websites on the front pages of search engines, similar ASO for our apps. App Store Optimization is all about improving app ranking in the app store. Data shows that more than 60% apps have never been downloaded because of poor ranking. ASO can help avoiding this problem.
Here are some tips about how to do ASO.
Title - the title of your app should be attractive and remember put the key words in the subtitle.
Icon - Your App icon is the first thing the potential users notice. Make it beautiful and impressive.
Keywords - Take some keywords which are relevance to your app, and can be searched easily by potential users.
Description - Be sure to highlight your app advantages and features in the first 3 lines too.
Screenshot - Choose some screenshot which can show the flow of your app.
Get more Positive Reviews and High Ratings
Data shows that only 15% users would like to download those apps with 2-star ratings, and 50% users would like to download those 3-star rating apps. However, 94% users would like to download those 4/5-star rating apps. Just imagine yourself as the app users, this behavior is not difficult to understand. So get positive reviews and high ratings is also very important for increasing app downloads.
Here are some tips about how to get more positive reviews and high ratings.
1. Face to face promote, ask your friends and relatives help.
2. Exchange reviews and ratings in some relevant groups.
3. Buy app reviews and ratings from real users in some websites,like Reviewapp4u, boostyourapps and app-reviews.
4. Give user small gifts if they can write positive reviews for you.
5. Hold some contest to encourage your users write for you.
Above are two effective way to boost app downloads, hope this thread can help you.