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How To Identify The Compelling Need Of My Reader?

General Marketing Forum - forums.digitalpoint.com
I am in the process of revising my book and I started reading a little about marketing. I got this wonderful e-mail by Jeff Bullas, who explained to me the basics of selling:

It is not trying to convince someone to buy something they do not want. Selling, true selling is about giving the people what they want. It’s about making their lives better, making them happier. In short, it is about finding a connection and building trust.

In order to find out how my book can serve people, I first need to be able to research and define the compelling needs of my readers.

Here's where I am stuck. Anyone with an idea?

 
Date: Jun 14, 2017   


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