SEO Migration Options
We have a www.sitename.com.au domain name and looking to move into the US market, and other markets in the future such as UK, Canada, etc.
We are reviewing our options. Currently the .com.au is ccTLD to Australia so won't perform well in US.
It seems the best option at this stage is to get a generic domain Generic top-level domains (gTLDs) like a .com.
Then create different sub-folders for each country for example:
.com our main country
.com/us/ target us
Then in Google Search Console don't set country targeting for entire domain but use Hreflang Tags to specify the targeting for each page?
This seems like a complex strategy to execute so i just want to check if this would be a optional option?
Any suggestions would be very much appreciated!