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404 errors in WMT

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hey guys,

I am working on a huge website, in WMT i can see there are over 8000 404 errors, its just the way the website works, when old products are no longer available then they are deleted and that creates 404 errors. Is that a ranking factor? could that hurt my site?

At the moment the site gets good traffic from long tail keywords but nothing from main ones.
Date: Jul 12, 2017   


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