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Search-Log Analysis: The Most Overlooked Opportunity in Web UX Research

SEO Forum - Webmaster Forum - www.v7n.com
This article is from Nielsen Norman Group which focuses on usability of websites. I am posting this in the SEO forum because not only is this applicable to the usability of your website or blog, if you use the techniques described you could get some insight on some SEO improvements you could make on the site.

Quote:

Your website?s search engine can tell you what your web visitors want, how they look for it, and how well your content strategy meets their needs.

Search-Log Analysis: The Most Overlooked Opportunity in Web UX Research

Do you look at your site search stats to get some insight on what your visitors are looking for?
Date: Aug 3, 2017   


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