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Increase In Impression Rate, But No Increase In CTR

Search Engine Optimization - Small Business Ideas Forum - www.smallbusinessbrief.com
Hi Friends,

Today I logged into Webmaster and checked percentage of impression and Click through rate. And I noticed, from last month onwards, their is increase in impression for targeting keyword, but no change in the click through rate. Can you please help me to understand what possible reason can be for same. Because I think with increase in impression there should be increase in click through rate as well.
Date: Jul 31, 2017   


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